JOIN OUR TEAM
REEL is hiring!
It’s an exciting time to join REEL. We’re growing and looking for individuals to join our team who want to contribute from the ground up and have a meaningful impact on our programming.
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ABOUT REEL
REEL is a 501c3 non-profit that ensures Silicon Valley twice-exceptional students thrive in school by raising parent and educator awareness and understanding of practical, research-based strategies to address their needs successfully. Twice-exceptional (2e) learners experience learning differences (neurodivergence) such as dyslexia, ADHD, or autism AND significant academic, creative, and/or leadership strengths. Their unique brain wiring makes them appear wildly asynchronous—they’re exceptional at some aspects of learning and living, and confounded by others. Their teachers, family, and friends are often confused by their performance, interactions, and behaviors; as a result, 2e students can feel isolated, anxious, and sometimes suicidal.
We support 2e kids by building bridges between educators and parents. For educators, we create and curate resources, workshops, and programs to help them make school a place that 2e learners can be successful. For parents, we organize and disseminate events and tools to help parents learn to advocate for and support their 2e kids. REEL has reached tens of thousands of caregivers and educators through our events, downloadable resources, blogs, Google Group, workshops, and more. We know our work is life changing; as one parent shared, “Being a 2e parent in a non-2e environment is lonely and discouraging. REEL has created a space for caregivers to lift each other up in real time.” The 2e have enormous potential and are entitled to thrive, a right they are often denied.
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OPEN POSITIONS:
GROWTH AND MARKETING DIRECTOR JOB DESCRIPTION
The Growth and Marketing Director will partner with the REEL leadership team to define strategy and execute programs
that grow and support our educator programming reach and parent community engagement. The Growth and Marketing Director will refine and further develop all aspects of REEL’s educator and parent marketing and communication plans.
This includes outreach campaigns, viral marketing stories/videos, connecting with local parent groups/resources, local PR coverage, creative ideas to leverage our existing REEL community, website SEO, and more. This leader will manage the strategic direction and branding of REEL’s outbound marketing, including social media presence and email campaigns. Specific responsibilities include:
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Create and implement a comprehensive communication roadmap aligned with REEL’s mission and goals
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Develop and maintain a messaging strategy and style guide
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Maintain active social media presence
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Produce engaging content that effectively communicates REEL’s values and initiatives
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Collaborate with team members to foster a cohesive brand presence and enhance the organization’s visibility within the community
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Support REEL programs with content development (brochure, flyers, reports, etc); coordinate with graphic designer to ensure brand consistency and effective messaging
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Utilize analytics to measure the effectiveness of strategies, adapting approaches based on insights
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Coordinate outreach campaigns aimed at raising awareness and increasing engagement among stakeholders
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Build awareness of 2e among educators, driving demand for our educator services, and increase awareness of parent program services
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Lead improvement of REEL’s website, focusing on messaging and SEO
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Identify strategic conferences for REEL, coordinate conference speaker applications & conference presence, including sponsorships and exhibitor opportunities
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Manage all marketing implementation, collaborating tightly with all other team members to develop and create campaigns and events
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Provide reporting to and work with the Leadership Team, Executive Director, and Board of Directors
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Support organization-wide planning, program, policy, and advocacy activities as needed
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Collaborating with Advancement Team as needed, such as:
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Gathering success stories for fund development events and publications
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Ensuring branding elements are consistent across outreach efforts, including fundraising campaigns
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QUALIFICATIONS
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Bachelor’s degree in nonprofit management, marketing, communications, business, or a related field (or equivalent experience)
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5+ years experience leading marketing/communications at an entrepreneurial organization, including awareness and lead generation campaign development and execution
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Strong knowledge of social media platforms and best practices/current trends
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Proven experience in project management and strong organizational skills
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A collaborator with excellent written and verbal communication skills
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Experience interfacing with external vendors, newspapers, podcasts/radio, PR firms, etc.
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Experience leveraging email marketing software and a variety of software platforms (e.g., MailChimp, Google suite, Microsoft office suite, Canva)
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Comfort with an entrepreneurial environment: flexibility, change, experimentation, creative solution ideation; enjoys the challenge of doing more with less!
NICE-TO-HAVE
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Familiarity with maintaining and editing a website using a content management tool (e.g., WIX)
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Familiarity with AI tools
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Experience reaching parent communities and/or educators
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A commitment to the success of neurodivergent and/or twice-exceptional students
BENEFITS & PERKS
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One year contractor position
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Primarily remote work with occasional in-person meetings in San Mateo or Santa Clara counties
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Flexible schedule - minimum of one weekly team meeting plus independent work
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Up to 25 hours/week. Starting compensation of $50/hour
TO APPLY
Please submit your resume and a cover letter to Abby Kirigin, abby@reel2e.org. Applications will be reviewed on a rolling basis until the position is filled.
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